![]() ![]() If any of those pieces change in your business, there’s potential for your logo to change as well. But therein lies the struggle: you work so hard to establish your logo as representative of your brand that when your brand needs to shift to meet the needs of the changing marketplace, your logo sometimes get left behind.Ĭonsider that your logo is what sets your brand apart, while simultaneously giving viewers a graphical reference of who you are, the industry you’re in, and what you’re offering. Your logo has seen you through changes in the industry, business growth and development, and battles with the competition. You’ve worked hard with ad campaigns, PR techniques and branded T-shirts to associate your logo with your particular brand offerings. ![]() There is nothing as closely tied to your brand as your logo. ![]()
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